IDEOLOGY “It is more important to me to make an impact, than just to float on waves made by one.” David Jackson (iDeology)

David Jackson aka iDeology was born in Clarendon Jamaica May 10th, 1984. Like many he was raised amongst music. “When living in Jamaica, especially the rural sides, it is hard not to see music as an important aspect to life. For many, music seems to be the only way of making a living, due to the lack of opportunities on this small island, or some may rely on music just to cope with the stresses of life. Where as my father used it as many did, to celebrate and he sure loved to celebrate. His celebrations were so plentiful and grand, that he was considered a promoter of celebration.

David saw the impact that music has on the masses and he respected its power but did not realize how close he was to possessing such power. After school David Jackson entered the construction industry and was happy with it, for a while, until he started experimenting with music. His experimentations led to a local release of a dancehall anthem “One Big Family”. “One Big Family” was used as a theme in several dance promotions. David Jackson, using the alias ID at the time, saw that he helped foster the admiration of unity amongst dancehall goers, a lost theme at the time.

Still toting music as a hobby, in 2018, ID entered a popular song writing and performing contest in Jamaica, the Cultural Development Commission’s JCDC song contest and won in the Kingston and St. Andrew’s Big Stage Final. Feeling the command that he had over thousands of people and realizing he could have people recite words that he had written, ID set himself a mission. “With music I will inspire the doubtful, with lyrics I will encourage questions and with my persona I will spread joy,” said David. He vowed to help others celebrate living as his father did while spreading his message. “I have so many things to say and music gives me the opportunity for it to be heard.”

His musical journey led him to veteran producer Steven Ventura were they worked on a sound to disseminate ID’s lyrics and bring life to his persona. Steven Ventura a seasoned recorder of live instruments describes the sound as “the modern meets the masters”. “Good old fashion reggae music, spiced up with some modern technology.” This era of David Jackson’s musical personality will be dubbed iDeology, where his performances are alive with messages to live by and music to rock to and musicians to admire. Look out for his debut single “Pumkin Belly” As quoted by Ideology, “My mission is my ideology and my ideology is my mission.”